Skill · em Marketing e negócio

marketing-strategy-pmm

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating…

Procedência

Antes de instalar

1 arquivo · 37,5 KB · só texto, nenhum script

Instalar na sua CLI

O comando baixa a versão fixada (commit 57f899e) direto da origem, para a pasta que a CLI lê. Precisa de curl (macOS e Linux); no Windows não há comando, porque o Rook Labs é para macOS.

Claude Code

Neste projeto: instala em .claude/skills/marketing-strategy-pmm/.

d=".claude/skills/marketing-strategy-pmm"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-strategy-pmm"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md"

Global: instala em ~/.claude/skills/marketing-strategy-pmm/.

d="$HOME/.claude/skills/marketing-strategy-pmm"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-strategy-pmm"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md"

Codex

Neste projeto: instala em .agents/skills/marketing-strategy-pmm/.

d=".agents/skills/marketing-strategy-pmm"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-strategy-pmm"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md"

Global: instala em ~/.agents/skills/marketing-strategy-pmm/.

d="$HOME/.agents/skills/marketing-strategy-pmm"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-strategy-pmm"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md"

Antigravity

Neste projeto: instala em .agents/skills/marketing-strategy-pmm/.

d=".agents/skills/marketing-strategy-pmm"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-strategy-pmm"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md"

Global: instala em ~/.gemini/antigravity-cli/skills/marketing-strategy-pmm/.

d="$HOME/.gemini/antigravity-cli/skills/marketing-strategy-pmm"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-strategy-pmm"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md"

Peça ao Rook

Já usa o Rook Labs? Cole no chat do Rook: instale a skill https://rooklabs.sh/marketplace/cct.marketing-strategy-pmm

Prévia do SKILL.md

---
name: marketing-strategy-pmm
description: Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analy…
license: MIT
metadata:
  version: 1.0.0
  author: Alireza Rezvani
  category: marketing
  domain: product-marketing
  updated: 2025-10-20
  frameworks: April-Dunford-positioning, ICP-definition, messaging-hierarchy
  target-market: B2B-SaaS, international-expansion, Series-A+
---

# Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

## Keywords
product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioni…

## Role Coverage

This skill serves:
- **Product Marketing Manager (PMM)** - Positioning, messaging, competitive intel, launches
- **Head of Marketing** - Strategy, budget, org design, pipeline targets
- **Head of Growth** - Experimentation, activation, retention, growth loops
- **CMO/VP Marketing** - Executive strategy, board reporting, team leadership

## Core KPIs by Role

**PMM**: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth

**Head of Marketing**: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth

**Head of Growth**: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG)

**CMO**: Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health

## Tech Stack Integration
…

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