Skill · em Marketing e negócio

marketing-demand-acquisition

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media,…

Procedência

Antes de instalar

2 arquivos · 35,9 KB · inclui 1 script que executa: scripts/calculate_cac.py

Instalar na sua CLI

O comando baixa a versão fixada (commit 57f899e) direto da origem, para a pasta que a CLI lê. Precisa de curl (macOS e Linux); no Windows não há comando, porque o Rook Labs é para macOS.

Claude Code

Neste projeto: instala em .claude/skills/marketing-demand-acquisition/.

d=".claude/skills/marketing-demand-acquisition"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-demand-acquisition"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/scripts/calculate_cac.py" "$u/scripts/calculate_cac.py"

Global: instala em ~/.claude/skills/marketing-demand-acquisition/.

d="$HOME/.claude/skills/marketing-demand-acquisition"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-demand-acquisition"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/scripts/calculate_cac.py" "$u/scripts/calculate_cac.py"

Codex

Neste projeto: instala em .agents/skills/marketing-demand-acquisition/.

d=".agents/skills/marketing-demand-acquisition"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-demand-acquisition"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/scripts/calculate_cac.py" "$u/scripts/calculate_cac.py"

Global: instala em ~/.agents/skills/marketing-demand-acquisition/.

d="$HOME/.agents/skills/marketing-demand-acquisition"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-demand-acquisition"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/scripts/calculate_cac.py" "$u/scripts/calculate_cac.py"

Antigravity

Neste projeto: instala em .agents/skills/marketing-demand-acquisition/.

d=".agents/skills/marketing-demand-acquisition"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-demand-acquisition"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/scripts/calculate_cac.py" "$u/scripts/calculate_cac.py"

Global: instala em ~/.gemini/antigravity-cli/skills/marketing-demand-acquisition/.

d="$HOME/.gemini/antigravity-cli/skills/marketing-demand-acquisition"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/business-marketing/marketing-demand-acquisition"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/scripts/calculate_cac.py" "$u/scripts/calculate_cac.py"

Peça ao Rook

Já usa o Rook Labs? Cole no chat do Rook: instale a skill https://rooklabs.sh/marketplace/cct.marketing-demand-acquisition

Prévia do SKILL.md

---
name: marketing-demand-acquisition
description: Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO s…
license: MIT
metadata:
  version: 1.0.0
  author: Alireza Rezvani
  category: marketing
  domain: demand-generation
  updated: 2025-10-20
  python-tools: calculate_cac.py
  tech-stack: HubSpot, LinkedIn-Ads, Google-Ads, Meta-Ads, SEO-tools
  target-market: B2B-SaaS, Series-A+
---

# Marketing Demand & Acquisition

Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

## Keywords
demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2…

## Role Coverage

This skill serves:
- **Demand Generation Manager** - Multi-channel campaigns, pipeline generation
- **Paid Media/Performance Marketer** - Paid search/social/display optimization
- **SEO Manager** - Organic acquisition and technical SEO
- **Affiliate/Partnerships Manager** - Co-marketing and channel partnerships

## Core KPIs by Role

**Demand Gen**: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, pipeline velocity, MQL→SQL conversion rate

**Paid Media**: CAC, ROAS, CPL, CPA, incrementality lift, channel efficiency ratio

**SEO**: Organic sessions, non-brand traffic %, keyword rankings (P1-P3), organic-assisted conversions, technical health score

**Partnerships**: Partner-sourced pipeline $, partner CAC, net new logos via partners, co-marketing ROI
…

Ver todo o marketplace