Skill · em Criar imagem, vídeo e arte

executing-marketing-campaigns

Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.

Procedência

Origem: davila7/claude-code-templates
Caminho: cli-tool/components/skills/creative-design/executing-marketing-campaigns
Versão fixada: 57f899e5394bb8ca166f38eacae8f0853cbfe033
Licença: MIT
Espelhado em 25/09/2026
24 downloads no Claude Code Templates (lido em 25/09/2026)

Antes de instalar

14 arquivos · 133,4 KB · inclui 1 script que executa: scripts/marketing_utils.py

Instalar na sua CLI

O comando baixa a versão fixada (commit 57f899e) direto da origem, para a pasta que a CLI lê. Precisa de curl (macOS e Linux); no Windows não há comando, porque o Rook Labs é para macOS.

Claude Code

Neste projeto: instala em .claude/skills/executing-marketing-campaigns/.

d=".claude/skills/executing-marketing-campaigns"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/creative-design/executing-marketing-campaigns"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/DELIVERY_SUMMARY.md" "$u/DELIVERY_SUMMARY.md" \
  -o "$d/DIRECTORY_STRUCTURE.md" "$u/DIRECTORY_STRUCTURE.md" \
  -o "$d/examples/campaigns_sample.csv" "$u/examples/campaigns_sample.csv" \
  -o "$d/IMPLEMENTATION_GUIDE.md" "$u/IMPLEMENTATION_GUIDE.md" \
  -o "$d/README.md" "$u/README.md" \
  -o "$d/reference/analytics.md" "$u/reference/analytics.md" \
  -o "$d/reference/brand.md" "$u/reference/brand.md" \
  -o "$d/reference/campaigns.md" "$u/reference/campaigns.md" \
  -o "$d/reference/content.md" "$u/reference/content.md" \
  -o "$d/reference/email.md" "$u/reference/email.md" \
  -o "$d/reference/social_media.md" "$u/reference/social_media.md" \
  -o "$d/reference/templates.md" "$u/reference/templates.md" \
  -o "$d/scripts/marketing_utils.py" "$u/scripts/marketing_utils.py" \
  -o "$d/LICENSE" "https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/LICENSE"

Global: instala em ~/.claude/skills/executing-marketing-campaigns/.

d="$HOME/.claude/skills/executing-marketing-campaigns"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/creative-design/executing-marketing-campaigns"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/DELIVERY_SUMMARY.md" "$u/DELIVERY_SUMMARY.md" \
  -o "$d/DIRECTORY_STRUCTURE.md" "$u/DIRECTORY_STRUCTURE.md" \
  -o "$d/examples/campaigns_sample.csv" "$u/examples/campaigns_sample.csv" \
  -o "$d/IMPLEMENTATION_GUIDE.md" "$u/IMPLEMENTATION_GUIDE.md" \
  -o "$d/README.md" "$u/README.md" \
  -o "$d/reference/analytics.md" "$u/reference/analytics.md" \
  -o "$d/reference/brand.md" "$u/reference/brand.md" \
  -o "$d/reference/campaigns.md" "$u/reference/campaigns.md" \
  -o "$d/reference/content.md" "$u/reference/content.md" \
  -o "$d/reference/email.md" "$u/reference/email.md" \
  -o "$d/reference/social_media.md" "$u/reference/social_media.md" \
  -o "$d/reference/templates.md" "$u/reference/templates.md" \
  -o "$d/scripts/marketing_utils.py" "$u/scripts/marketing_utils.py" \
  -o "$d/LICENSE" "https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/LICENSE"

Codex

Neste projeto: instala em .agents/skills/executing-marketing-campaigns/.

d=".agents/skills/executing-marketing-campaigns"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/creative-design/executing-marketing-campaigns"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/DELIVERY_SUMMARY.md" "$u/DELIVERY_SUMMARY.md" \
  -o "$d/DIRECTORY_STRUCTURE.md" "$u/DIRECTORY_STRUCTURE.md" \
  -o "$d/examples/campaigns_sample.csv" "$u/examples/campaigns_sample.csv" \
  -o "$d/IMPLEMENTATION_GUIDE.md" "$u/IMPLEMENTATION_GUIDE.md" \
  -o "$d/README.md" "$u/README.md" \
  -o "$d/reference/analytics.md" "$u/reference/analytics.md" \
  -o "$d/reference/brand.md" "$u/reference/brand.md" \
  -o "$d/reference/campaigns.md" "$u/reference/campaigns.md" \
  -o "$d/reference/content.md" "$u/reference/content.md" \
  -o "$d/reference/email.md" "$u/reference/email.md" \
  -o "$d/reference/social_media.md" "$u/reference/social_media.md" \
  -o "$d/reference/templates.md" "$u/reference/templates.md" \
  -o "$d/scripts/marketing_utils.py" "$u/scripts/marketing_utils.py" \
  -o "$d/LICENSE" "https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/LICENSE"

Global: instala em ~/.agents/skills/executing-marketing-campaigns/.

d="$HOME/.agents/skills/executing-marketing-campaigns"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/creative-design/executing-marketing-campaigns"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/DELIVERY_SUMMARY.md" "$u/DELIVERY_SUMMARY.md" \
  -o "$d/DIRECTORY_STRUCTURE.md" "$u/DIRECTORY_STRUCTURE.md" \
  -o "$d/examples/campaigns_sample.csv" "$u/examples/campaigns_sample.csv" \
  -o "$d/IMPLEMENTATION_GUIDE.md" "$u/IMPLEMENTATION_GUIDE.md" \
  -o "$d/README.md" "$u/README.md" \
  -o "$d/reference/analytics.md" "$u/reference/analytics.md" \
  -o "$d/reference/brand.md" "$u/reference/brand.md" \
  -o "$d/reference/campaigns.md" "$u/reference/campaigns.md" \
  -o "$d/reference/content.md" "$u/reference/content.md" \
  -o "$d/reference/email.md" "$u/reference/email.md" \
  -o "$d/reference/social_media.md" "$u/reference/social_media.md" \
  -o "$d/reference/templates.md" "$u/reference/templates.md" \
  -o "$d/scripts/marketing_utils.py" "$u/scripts/marketing_utils.py" \
  -o "$d/LICENSE" "https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/LICENSE"

Antigravity

Neste projeto: instala em .agents/skills/executing-marketing-campaigns/.

d=".agents/skills/executing-marketing-campaigns"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/creative-design/executing-marketing-campaigns"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/DELIVERY_SUMMARY.md" "$u/DELIVERY_SUMMARY.md" \
  -o "$d/DIRECTORY_STRUCTURE.md" "$u/DIRECTORY_STRUCTURE.md" \
  -o "$d/examples/campaigns_sample.csv" "$u/examples/campaigns_sample.csv" \
  -o "$d/IMPLEMENTATION_GUIDE.md" "$u/IMPLEMENTATION_GUIDE.md" \
  -o "$d/README.md" "$u/README.md" \
  -o "$d/reference/analytics.md" "$u/reference/analytics.md" \
  -o "$d/reference/brand.md" "$u/reference/brand.md" \
  -o "$d/reference/campaigns.md" "$u/reference/campaigns.md" \
  -o "$d/reference/content.md" "$u/reference/content.md" \
  -o "$d/reference/email.md" "$u/reference/email.md" \
  -o "$d/reference/social_media.md" "$u/reference/social_media.md" \
  -o "$d/reference/templates.md" "$u/reference/templates.md" \
  -o "$d/scripts/marketing_utils.py" "$u/scripts/marketing_utils.py" \
  -o "$d/LICENSE" "https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/LICENSE"

Global: instala em ~/.gemini/antigravity-cli/skills/executing-marketing-campaigns/.

d="$HOME/.gemini/antigravity-cli/skills/executing-marketing-campaigns"
u="https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/cli-tool/components/skills/creative-design/executing-marketing-campaigns"
curl -fsSL --create-dirs \
  -o "$d/SKILL.md" "$u/SKILL.md" \
  -o "$d/DELIVERY_SUMMARY.md" "$u/DELIVERY_SUMMARY.md" \
  -o "$d/DIRECTORY_STRUCTURE.md" "$u/DIRECTORY_STRUCTURE.md" \
  -o "$d/examples/campaigns_sample.csv" "$u/examples/campaigns_sample.csv" \
  -o "$d/IMPLEMENTATION_GUIDE.md" "$u/IMPLEMENTATION_GUIDE.md" \
  -o "$d/README.md" "$u/README.md" \
  -o "$d/reference/analytics.md" "$u/reference/analytics.md" \
  -o "$d/reference/brand.md" "$u/reference/brand.md" \
  -o "$d/reference/campaigns.md" "$u/reference/campaigns.md" \
  -o "$d/reference/content.md" "$u/reference/content.md" \
  -o "$d/reference/email.md" "$u/reference/email.md" \
  -o "$d/reference/social_media.md" "$u/reference/social_media.md" \
  -o "$d/reference/templates.md" "$u/reference/templates.md" \
  -o "$d/scripts/marketing_utils.py" "$u/scripts/marketing_utils.py" \
  -o "$d/LICENSE" "https://raw.githubusercontent.com/davila7/claude-code-templates/57f899e5394bb8ca166f38eacae8f0853cbfe033/LICENSE"

Peça ao Rook

Já usa o Rook Labs? Cole no chat do Rook: instale a skill https://rooklabs.sh/marketplace/cct.executing-marketing-campaigns

Prévia do SKILL.md

---
name: executing-marketing-campaigns
description: Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.
---

# Executing Marketing Campaigns

This Skill helps marketing teams plan campaigns, develop messaging, manage execution across channels, and measure results. Use this when developing marketing strategies, creating campaign content, planning social media, drafting emails, or analyzing campaign performance.

## Quick Navigation

- **Campaign Planning**: See [campaigns.md](reference/campaigns.md) for structured campaign development
- **Content Creation**: See [content.md](reference/content.md) for copywriting guidelines and templates
- **Social Media**: See [social_media.md](reference/social_media.md) for platform-specific strategies
- **Email Marketing**: See [email.md](reference/email.md) for email templates and best practices
- **Analytics & Measurement**: See [analytics.md](reference/analytics.md) for KPIs and reporting
- **Brand Guidelines**: See [brand.md](reference/brand.md) for company voice and visual standards
- **Templates & Tools**: See [templates.md](reference/templates.md) for ready-to-use templates

## Core Principles

### Key Marketing Terminology (Consistent Throughout)
- **Campaign**: A coordinated set of marketing activities with unified messaging around a specific goal
- **Channels**: Distribution platforms (email, social media, paid ads, blog, etc.)
- **Target Audience**: Specific demographic/psychographic segments the campaign addresses
- **Engagement Rate**: Percentage of audience who interact with content
- **Conversion**: A desired action (signup, purchase, demo request, etc.)
- **CTR (Click-Through Rate)**: Percentage of impressions that result in clicks
- **CAC (Customer Acquisition Cost)**: Total marketing spend divided by new customers acquired

### Workflow: Campaign Development & Execution

When developing a marketing campaign, follow this structured approach:

1. **Define Objectives**
   - What business goal does this campaign support? (lead generation, brand awareness, product launch, retention)
   - What is the target conversion or engagement metric?
   - What's the timeline?

2. **Identify Target Audience**
…

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